Fly Dressing

Fly Dressing is Sweden’s largest fly fishing wholesaler with a focus on fly tying. As a specialized retailer serving the passionate fly fishing community, they needed a robust e-commerce solution that could seamlessly integrate with their business management system to handle complex inventory and order processes.

The Challenge

As Sweden’s leading fly fishing wholesaler, Fly Dressing faced the challenge of managing a complex e-commerce operation with thousands of specialized products. Their WooCommerce webshop needed to be perfectly synchronized with their Visma NET business system to ensure accurate inventory management, pricing, and order fulfillment. Manual processes were creating bottlenecks and potential errors in their supply chain.

Our Solution: WooCommerce-Visma NET Integration

We developed a comprehensive integration between WooCommerce and Visma NET designed to automate and streamline order and inventory management. Through Azure webhooks, real-time updates and smooth synchronization of critical business data directly into the business system are enabled.

Key Integration Features

The solution includes several critical synchronization components:

• Order Sync – Automated transfer of orders between systems for seamless order processing
• Article and Price List Sync – Real-time updates of product information and pricing across all platforms
• Inventory Integration – Synchronization of stock levels between WooCommerce and Visma NET
• Visma.net Purchase Order Integration – Connection between Visma.net and the warehouse system for efficient purchase and goods flow management

Technical Implementation

The integration leverages modern cloud technologies for reliability and performance:

• Azure Webhooks – Enable real-time data synchronization and instant updates
• Automated Workflows – Reduce manual intervention and processing time
• Real-time Inventory Updates – Ensure accurate stock levels across all channels
• Scalable Architecture – Built to handle growing product catalogs and order volumes
• Error Handling – Robust error detection and recovery mechanisms

Results & Impact

The seamless connection between e-commerce and business systems has delivered significant benefits:

• Improved Inventory Accuracy – Real-time stock synchronization eliminates overselling and stockouts
• Streamlined Order Processing – Automated order flow reduces processing time and errors
• Enhanced Customer Experience – Accurate pricing and availability information improves customer satisfaction
• Operational Efficiency – Staff can focus on customer service and business growth rather than manual data entry
• Better Purchase Management – Integrated purchase order system optimizes supplier relationships and inventory planning

This integration solution enables Fly Dressing to maintain their position as Sweden’s leading fly fishing wholesaler while providing their customers with a seamless shopping experience backed by accurate, real-time business data.