Entersales - Nordic Electronics Distribution

Entersales is one of the Nordic region’s fastest-growing sales companies in the electronics industry. Their mission is to help brands successfully enter and thrive in the electronics market, with the goal of becoming the leading sales and distribution company in the Nordic region.

The Challenge

As a rapidly expanding distribution company, Entersales needed a robust integration solution to manage the complex data flow between their ERP system (Pyramid) and warehouse management system (Ongoing). Manual data handling was becoming a bottleneck, leading to inefficiencies and potential errors in their business processes.

Our Solution: Pyramid – Ongoing Integration

We developed a comprehensive integration platform that ensures smooth and automated data transfer between Pyramid and Ongoing systems. By synchronizing information bidirectionally, we eliminated manual work and reduced errors, significantly improving business process efficiency.

Key Integration Features

The solution includes several critical synchronization components:

• Order Sync (Bidirectional) – Automated transfer of order data between systems, ensuring real-time order management
• Purchase Order Sync (Bidirectional) – Synchronization of purchase orders for enhanced inventory management
• Article Sync – Real-time product information updates across all systems
• Customer Sync – Automated handling of customer data and information
• Supplier Sync – Seamless updating of supplier information and relationships

Technical Implementation

The integration was built with reliability and scalability in mind, featuring:

• Real-time data synchronization
• Error handling and retry mechanisms
• Comprehensive logging and monitoring
• Scalable architecture to handle growing business volumes
• Secure data transfer protocols

Results & Impact

The seamless connection between ERP and warehouse management systems has delivered significant benefits:

• Reduced Manual Work: Automated data sync eliminates time-consuming manual data entry
• Improved Accuracy: Bidirectional synchronization reduces human errors
• Enhanced Efficiency: Streamlined processes allow staff to focus on value-added activities
• Better Inventory Management: Real-time sync improves stock visibility and control
• Scalable Operations: The solution supports Entersales’ rapid growth trajectory

This integration solution exemplifies how thoughtful system architecture can transform business operations, enabling companies like Entersales to scale efficiently while maintaining operational excellence in the competitive Nordic electronics market.